What is the Importance of a Website That Converts?
The Anatomy of a High-Converting BJJ Website: Turning Visitors into Students In the digital world, your website is often the very first interaction a potential student has with your academy. Before they shake your hand, smell the mats, or see a technique, they judge you by your URL. Most Brazilian Jiu-Jitsu academies treat their website […]
SEO for BJJ Academies: Why Ranking #1 is Critical for Growth
SEO for BJJ Academies: Why Ranking #1 on Google Is Critical for Growth In the golden era of Brazilian Jiu-Jitsu, a gym’s reputation was built solely on the mats. If your instructor was a legend, or if your competition team brought home gold medals, word spread. People would drive across town to train at the […]
CRM for BJJ Academies: From Chaos to Conversion
The Importance of CRM for BJJ Academies: From Chaos to Conversion In the high-energy world of Brazilian Jiu-Jitsu, the focus is naturally on the mats. You focus on the curriculum, the safety of your students, and the culture of your team. However, behind the scenes, the business side of the academy can often feel like […]
Why Your BJJ Academy Website Is Worthless Without a Lead Form
Why Your BJJ Academy Website Is Worthless Without a Lead Form In the digital age, every Brazilian Jiu-Jitsu academy owner knows they need a website. You likely spent time choosing the colors, writing the “About Us” section, and selecting the best photos of your black belts. However, there is a fatal flaw that plagues the […]
BJJ Marketing: Why Get Leads Are Easy, But Enrollments Are Hard
BJJ Marketing in 2026: Why Generating Leads Is No Longer Enough Welcome to the landscape of 2026. The digital world has evolved. In the early 2020s, the primary struggle for a Brazilian Jiu-Jitsu academy owner was simply getting noticed. You fought the algorithm to get a view. You struggled to get a single click. Today, […]
Why New BJJ Academies Need a Marketing Agency
Why New BJJ Academies Need a Marketing Agency to Start on the Right Foot The smell of fresh mats is intoxicating. The gi racks are pristine. The logo on the wall looks perfect. Opening a new Brazilian Jiu-Jitsu academy is the realization of a lifelong dream for many black belts. However, once the grand opening […]
The BJJ Marketing Funnel & The Vital Role of Lead Management
Stopping the Leak: How to Convert More Leads into BJJ Students Imagine this scenario: You run a fantastic Facebook Ad campaign. You spend $500. You get 50 leads—names and phone numbers of people in your city who want to train Jiu-Jitsu. You feel great. You are winning. But fast forward 30 days. How many of […]
How to Attract More Students For Jiu-Jitsu Academy
How to Attract More Students to Your Jiu-Jitsu School: The Marketing & Sales Blueprint The Mats are clean. The curriculum is world-class. The professor is a coral belt with stories from the old days. Yet, when class starts at 6 PM, there are only five people on the tatami. This is the painful reality for […]
How to Do Marketing for Jiu-Jitsu – Equipe ADS Agency
How to Do Marketing for Jiu-Jitsu: A Strategic Blueprint for Growth “How do I get more students?” This is the question that keeps Brazilian Jiu-Jitsu academy owners awake at night. You know your technique is solid. You know your facility is clean. Yet, classes aren’t as full as they should be. The disconnect is almost […]
Why do Jiu-Jitsu gyms need a specialized online marketing agency?
The Critical Role of an Online Marketing Agency in Scaling BJJ Academies In the early days of Brazilian Jiu-Jitsu, growth was organic. It happened through word-of-mouth, local tournaments, and perhaps a well-placed flyer at the local juice bar. However, the landscape has shifted dramatically. Today, the mat is global, and the competition is digital. For […]
