CRM for BJJ Academies: From Chaos to Conversion

The Importance of CRM for BJJ Academies: From Chaos to Conversion In the high-energy world of Brazilian Jiu-Jitsu, the focus is naturally on the mats. You focus on the curriculum, the safety of your students, and the culture of your team. However, behind the scenes, the business side of the academy can often feel like […]
Why Traffic Management is the Lifeblood of Modern BJJ Academies

Why Traffic Management is the Lifeblood of Modern BJJ Academies For decades, the growth of a Brazilian Jiu-Jitsu academy relied on three things: location, lineage, and luck. If you had a gym on a busy street and a connection to a Gracie, students would eventually find you. However, the world has changed. The streets are […]